Fail Safe

“Imagine immensities, don’t compromise, and don’t waste time.”

Look Both Ways: Illustrated Essays on the Intersection of Life and Design is an absolute treasure in its entirety, the kind of read you revisit again and again, only to discover new meaning and new access to yourself each time. It was preceded by How to Think Like a Great Graphic Designer and followed by the recent Brand Thinking and Other Noble Pursuits, both excellent in very different but invariably stimulating ways.

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If you imagine less, less will be what you undoubtedly deserve. Do what you love, and don’t stop until you get what you love. Work as hard as you can, imagine immensities, don’t compromise, and don’t waste time. Start now.

Not 20 years from now, not two weeks from now. Now.

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